Skills: Communication Strategy, Writing, Directing, Editing, Graphics
1000’s of new employees to train.
The success of Burger King operations lies in training 1000’s of new team members each year. That is no small task, even for a company that has established a track record of success serving over 54 million people each month. To maximize that training, Burger King entrusted Beastly to aid in their e-learning efforts with engaging training video content. These efforts resulted in 7.5 million successful course completions within the first year.
E-Learning, as a method of training employees, has some serious numbers to back up its efficacy. IBM reported that companies who utilize e-Learning techniques have the potential to boost productivity by up to 50%, and that for every $1 spent on the tools for e-Learning, up to $30 can be returned. Up to 85% of every dollar spent on classroom training is spent on delivering it. E-Learning offers the chance to reduce that cost to almost nothing. And, according to The Research Institute of America, e-Learning can increase retention rates by up to 60% while simultaneously cutting down instruction time by that same amount. When you add engaging training video to your E-learning, the results metrics go through the roof.
Engaging content makes a difference.
Immediately after the launch of the first training video, Burger King and Beastly confirmed that the style in which the training is delivered has a huge impact on engagement. Training videos that leverage modern design trends and narrative techniques that rival TV and Film production are a key factor in assuring user engagement, rather than the typical talking head with accompanying text on screen. In one case where Burger King needed to introduce a grading system for restaurants (a potentially sore subject), characters were created, played by real actors, to deliver the message with a friendlier, peer-driven approach. In another case where the unpopular subject of team dress code and appearance needed to be delivered to thousands of team members across the nation, a graphic-based video was created, using flat design elements in a music video style to convey what would normally have been a much less captivating message. That one video in particular won Beastly a Silver Telly Award, an award that “honors the very best film and video productions.”
Burger King, with the support of Beastly, leveraged the success of e-learning, and more importantly, leveraged the effectiveness of engaging training videos within that platform: 7.5 million successful course completions, and counting…